Can you save the world with one thumb? Perhaps not, but it can help at the Energy Trust Better Living Show.
Visit this year’s Energy Trust Better Living Show in Portland, OR, on March 26 – 28, 2010, and you will see very quickly that this is not your mother’s home and garden show.
As a matter of fact, it is not a home and garden show by any measure. This 3-day sustainable lifestyle festival is in itself a model of green technology.
Be sure to bring your cell phone.
Green Building Products Only a Text Away
You’ll see why when you enter the Expo Center.
First, you will not see exhibitors handing out oversized, colorful programs at the entrance. Instead, you’ll download a free application to your cell phone, scan a QRCode at the bottom of any promotional poster, and be immediately directed to the show’s website.
If you’ve taken the time to visit the green living show’s website before you arrive, you’ll already have saved a personal Better Living Show page which will list all the activities and presentations you want to see, along with vendors you want to visit. Simply access your itinerary during the show on your cell phone.
Are you planning a project which may require materials or talent from more than one vendor? Check out the website’s Eco Solutions feature which displays a complete list of vendors that you’ll need for your job. One click on your phone and you’ll have a handy list of people to confer with at the show.
The expo’s virtual information booth can also be accessed through your cell phone. Thanks to innovation and support from First Screen Mobile, you can text the word “better” to 244326 while at the show and ask a question. The show experts will be available throughout the weekend to provide you with instant answers.
Green Business Lessons
Michael O’Loughlin and Stephanie Frisch, the Blue Ocean Events producers of the Energy Trust Better Living Show are thought leaders and role models for aspiring green businesses. Their goal is zero-tolerance on distributing printed materials at the show and using fewer resources, like electricity. More than 20,000 people attended last year’s show. If even half that number chose to take advantage of these wireless and paperless options, can you imagine the pile of paper and pools of ink that will be saved?
If you happen to be a business owner or event organizer, and are interested in applying these ideas to your daily operations, Energy Trust Better Living Show is the right place. Several vendors specialize in B2B (business-to-business) green technology applications.
If you are a homeowner, then this is your opportunity to see how a green business can be run, and how it benefits your options. Businesses that make environmentally responsible decisions need your support, and businesses that don’t could use your input. Maybe you can send your favorite business owners a text, and tell them to meet you at the show…and to bring a cell phone.
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